ABIGAIL is a multi-disclipinary digital creator with a passion for the entertainment, fashion, beauty, and wellness industries. She is currently working as a lifestyle host for the number one lifestyle TV show in Columbia, Soda City Living. She recieved a B.A. in broadcast journalism from the Hussman School of Media and Journalism at the University of North Carolina at Chapel Hill. She has experience in social media management, curated content creation, blog writing, public relations, and lifestyle TV.
All About My Work
Palmetto Life
Lifestyle Producer
June 2023 - Dec. 2024
I kicked off and developed WCSC's first-ever lifestyle show, Palmetto Life, which quickly became the market leader and has stayed in the #1 spot since September of last year. As far as daily tasks, I write and produce a daily, engaging one-hour morning show, handling everything from content creation and graphic design to production management. Daily, I also manage calendars & book a diverse lineup of guests, including traveling performers, local influencers, and community organizations, to keep the show fresh and interesting for our viewers. Working closely with the Live 5 News sales team, I collaborated in the creation of creative sponsorship opportunities that boosted revenue and ensured the show's ongoing success. On top of that, I helped to manage our social media and promotional materials, building a strong online presence and reaching more viewers.
Pre-Professional Work
Media Hub
Public Relations Lead
Jan. 2023 - May. 2023
In this position, I worked as an administrator to manage and organize roles for the other PR leads, pitched news stories to local and national publications, and worked as an editor for three journalists.
Carolina Week
Anchor
Jan. 2023 - May. 2023
In this position, I was in a rotation of anchors for UNC's TV news production, Carolina Week. I worked on script development, reported on local stories, and provided weekly news to the students at UNC.
DirectionsUSA
Model
Feb. 2022 - Current
I have represented brands’ values and visions by building interpersonal relationships and conducting research as well as built professional relationships with photographers, creative designers, scouts, and agents to maintain a positive working environment. I have also learned to manage complex and long shoot schedules.
Durham Family
Nanny
Aug. 2019 - May. 2023
In this position, I assisted in planning and organizing the family schedule to ensure the health, education, and development of 2 infants and 1 child for 6-24+ hour shifts averaging 20-30 hours a week. I also created specialized activities to cater to the children’s challenges in sensory processing and delayed speech. Meanwhile, I developed deep interpersonal relationships with family members to serve the needs of the children best.
Lure
Social Media Manager
Sep. 2022 - Jan. 2023
In this position, I increased company awareness by managing social media accounts across multiple platforms, filmed, edited, produced, and posted branded content, and met with founders and partners weekly to discuss brand image goals and statistics.
Walk Gently Farms
Social Media Manager
May. 2020 - July 2022
I increased company awareness by launching and managing social media accounts on 2 platforms as well as photographed animals, staff, and merchandise for website content. I also filmed a mini-documentary on the farms' origin story for their social media​.
Relevant Coursework:
Creative Advertising, Concepts of Marketing, Reporting and Producing, Media Law, Principles of Advertising and Public Relations
Skills:
Writing, Creative Thinking, Public Speaking, Social Media, Communication, Content Creation, Photography, Videography
Party Foul
A Social Media Campaign
View Campaign Here
